Otonomee
A B-Corp with 650+ people across four continents, presented with corporate calm.
What was at stake
A B-Corp of 650+ people pitching against outsourcing giants many times its size. When a buyer outsources customer support they are handing over their own customer relationships — so certification and compliance aren't a footnote here, they're the gate. Fail it and the enquiry never happens.
What it needed
- Explain overlapping service lines to B2B buyers without the site turning into a manual
- Prove trust early — ISO 27001, PCI DSS, HIPAA, GDPR and B-Corp status decide this market
- Recruit globally and continuously, because the service is the staff
- Capture enquiries across a consideration cycle measured in months
How we delivered
- Multi-page service architecture with a clear route per solution
- Trust and compliance treated as content in its own right, not a strip of footer badges
- Careers and open roles built as a second audience with its own path through the site
- Insights and resources on a CMS the team controls
- Enquiry capture positioned for buyers who research for months before they talk to anyone